Coffee enthusiasts who are looking for a quick stopover to enjoy a good brew will delight in the newest store concept unveiled by UCC Ueshima Coffee Philippines by the Mugen Group, the company behind the UCC cafes and restaurants in the Philippines. On June 5, it held the grand opening of its first XPRESSO by UCC at Petron Bel-Air in Makati.
“At XPRESSO, we understand that you’re always on the go, and we are here to fuel your journey with a shot of happiness. XPRESSO by UCC is more than just a coffee kiosk; it is a testament to our commitment to providing you with the best quality coffee, quickly and conveniently,” said Mugen Group President and CEO Hubert U. Young in his speech during the event.
The grand opening was attended by members of the media and special guests, who were treated to a thrilling performance from Taiko Drummers, a raffle, games, and the Wish Bus.
The Go-To Store for To-Go Quality Coffee
“We are proud to offer our products at affordable prices without compromising on quality. Our coffee and food items are meticulously crafted to ensure they meet the high standards that UCC is known for. From P60 to P180 for beverages and P70 to P120 for food items, XPRESSO makes premium coffee accessible to everyone,” Young said.
XPRESSO by UCC’s menu includes to-go coffee and non-coffee varieties that are perfect with their pastries and sandwiches. The menu items are designed to be ready-to-carry for customers on their way to school, work, or home.
The store’s design and branding are heavily influenced by Japanese pop culture and aesthetics as can be seen in its logo, which consists of a red circle (similar to the NisshÅki or Japanese flag) and the XPRESSO name, all contained within a stacked box.
XPRESSO by UCC caters to coffee lovers from different age groups — GenX, Millennials, and GenZ who are looking for quality coffee on-the-go. Its official tagline, “A Sip of the Rising Sun”, embodies its Japanese roots and inspiration. The company that eventually became UCC was founded in Kobe in 1933 by the Father of Coffee in Japan, Tadao Ueshima.
The tagline also mirrors the heartwarming and energetic personality of XPRESSO by UCC in helping Filipinos level up their day and encourage them to be their best.
Serving the Second Biggest Coffee Consumers in Asia
According to the World Coffee Portal Research, the Philippines is the second largest individual coffee-consuming market in Asia with 80% of Filipinos drinking an average of 2.5 cups a day. Japan comes in first place.
These numbers reflect that coffee is not just a pastime for Filipinos, but an integral part of their lifestyle.
With this in mind, XPRESSO by UCC seeks to serve Filipino coffee drinkers who are looking for new coffee offerings that don’t compromise on quality.
“As we move forward, we remain dedicated to our mission: to provide convenient coffee venues that serve the finest flavors of Japanese coffee at an affordable price. Each cup of XPRESSO coffee is a promise of quality and a moment of joy,” Young said.
Post a Comment