Southeast Asian Promo Tour IG Reels: Malaysia | Indonesia | The Philippines
Singapore (20th May, 2024) – Sony Music Southeast Asia is thrilled to announce the tremendous success of Henry Moodie’s recent promotional tour across Southeast Asia. The up-and-coming global pop superstar has captured the hearts and minds of fans across the region, demonstrating his star power and cementing his status as an artist to watch.
Moodie’s inaugural visit to Southeast Asia met with overwhelmingly positive receptions in Malaysia, Indonesia, and the Philippines, where his mall busking and showcases attracted a massive turnout of over 6,500 fans in total across all 3 performances.
TikTok videos featuring Henry’s audio clips have tripled over the past month, resulting in a 132% increase in consumption to 7.9 million views on the platform. Collaborations with content creators across tour markets have generated over 42 million video views to date, demonstrating the high engagement inspired by Moodie’s music across social media.
Amid fervent fan support, the artist saw a considerable increase in Spotify streams across Southeast Asia. Average daily streams in the Southeast Asia region has peaked at 1.5 million, indicating a meaningful surge in audience engagement with the artist’s catalog throughout the tour.
“The Asia promo trip was up there with one of my favourite experiences so far in my life. Southeast Asia has shown me so much love over the past couple of years so it was so nice to finally see everyone in real life and have a sing along! I’m so grateful for all the support and I can’t wait to come back!”, says Henry Moodie.
As a testament to his rising popularity, Moodie’s hit single “drunk text” saw exponential growth on Spotify charts during the tour:
Peaked at #88 on Spotify’s Global charts
Holding strong at #1 for 8 weeks in Indonesia
Returned to #1 in Malaysia following his performance in Kuala Lumpur
Now at Top 20 in Singapore and Top 200 in Thailand and Philippines
Moodie’s dynamic stage presence and vocally impressive live performances have evidently connected strongly with fans.
The tour marks another global milestone for the breakthrough singer, who is on the path to becoming one of the most popular international artists in Southeast Asia following widespread airplay success over the past year.
Further expanding his footprint into Asia, Moodie will be performing at We The Fest in Jakarta, Indonesia (20th July), Good Vibes Festival in Kuala Lumpur, Malaysia (21st July) and Summer Sonic in Bangkok, Thailand (25th August). Fans can also expect his highly anticipated new EP due for release later this year while he takes his tour globally to the US and the UK.
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