September 26,
2023, Manila -
Global apparel retailer UNIQLO announces the launch of the 2023 Fall/Winter
collection for JOIN: THE POWER OF CLOTHING, a campaign supporting UNESCO activities
to reduce marine debris. The new items, the final in the series featuring
popular cartoon character Doraemon, will be available at UNIQLO stores throughout
Japan and the uniqlo.com online store from Friday, October 6.
JOIN: THE POWER OF CLOTHING is a customer-participation
project that connects the “power of clothing” with actions for a more sustainable
world. Items for the 2023 Fall/Winter collection are the Doraemon
Sustainability Mode Fluffy Yarn Fleece Full-Zip Jacket, and the Doraemon
Sustainability Mode Toy, both made of 100% recycled polyester fabric. The
Full-Zip Jacket features a small Doraemon Sustainability Mode motif on the chest,
and the Toy is UNIQLO’s first plush toy made from fluffy yarn fleece material. This
will be the final Doraemon Sustainability Mode collection.
For every purchase of products eligible for the
campaign, which include Doraemon Sustainability Mode items and other fleece
items made from recycled polyester, Fast Retailing will donate US$1 to UNESCO to support its international initiative to reduce ocean garbage,
which includes educational programs to raise awareness of marine debris issues.*
* The maximum donation amount is US$1.5 million (approx. ¥200 million).
Donations will be made by UNIQLO parent company Fast Retailing Co., Ltd.
Doraemon Sustainability Mode Products
Launch Date: October 6, 2023 (Friday)
Items: Doraemon
Sustainability Mode Fluffy Yarn Fleece Full-Zip Jacket 1 Design Php 1,490
Doraemon Sustainability Mode KIDS Fluffy Yarn Fleece Full-Zip Jacket 1
Design Php 990
Doraemon Sustainability Mode Toy 1
Design Php 990
Website: https://www.uniqlo.com/jp/en/contents/sustainability/jointpoc/
See the special
website for other JOIN: THE POWER OF CLOTHING products eligible for donations.
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ⒸFujiko-Pro |
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Doraemon Sustainability Mode Fluffy Yarn Fleece Full-Zip Jacket |
|
Doraemon Sustainability Mode KIDS |
Special
website to learn about ocean garbage
The JOIN: THE POWER OF CLOTHING special website contains
content to learn about ocean garbage. Continuing from the previous season,
the site features interviews with experts, videos about marine debris issues, and
advice for reducing plastic waste in our everyday lives. The site also includes
reports on how donations made through the JOIN: THE POWER OF CLOTHING project since
2022 (approximately US$ 3 million) have so far been utilized.
About
Doraemon Sustainability Mode
Beloved for more than 50 years, the cat-type robot
Doraemon is a worldwide popular manga and anime character from the 22nd
century. Always kind and ready to help, Doraemon pulls all sorts of secret
gadgets out of his fourth-dimensional pocket to solve problems throughout his
many adventures. In Sustainability Mode, Doraemon joined UNIQLO as a global
sustainability ambassador, to show us how sustainable steps can be our secret
gadgets to help transform the world into a better place for all.
UNESCO
(the United Nations Educational, Scientific and Cultural Organization)
UNESCO is the United Nations Educational, Scientific
and Cultural Organization. It contributes to peace and security by promoting
international cooperation in education, sciences, culture, communication, and
information. UNESCO promotes knowledge sharing and the free flow of ideas to accelerate
mutual understanding and a more perfect knowledge of each other's lives.
UNESCO's programs contribute to the achievement of the Sustainable Development
Goals defined in the 2030 Agenda, adopted by the UN General Assembly in 2015.
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