HONOR Device Co. Ltd. CMO Dr. Ray Guo with panelists CCS Insight Chief Analyst and CMO Ben Wood, and TÜV Rheinland Global EVP Frank Holzmann
Manila, Philippines, December 11, 2023 – Global technology brand HONOR is leading the way in foldable innovation and eye comfort technology, achieving an estimated 200% growth in overseas markets this year. HONOR focused on human-centric innovations; a part of the enlightening discussion titled “A New Intelligent World: What’s Next for Smart Devices” at the Fortune Global Forum 2023 in Abu Dhabi.
“We believe human-centric innovations will enable new possibilities for the next generation of smart devices. Foldables are on the cusp of going mainstream, on-device AI is paving the way for a transformative era, and human-centric technologies, such as eye comfort display technology, are enhancing human-device interaction experiences. From our perspective, this is what’s next for smart devices,” said Dr. Ray Guo, Chief Marketing Officer (CMO) of HONOR Device Co. Ltd.
One million Foldable Phones Milestone
According to the World Health Organizations (WHO), at least 2.2 billion people have a vision impairment or blindness globally, of whom at least 1 billion have a vision impairment that could have been prevented or has yet to be addressed. This pain point became HONOR’s top priority by integrating eye comfort display technology, investing more than $140 million on display technology R&D, and developing over 500 display-related patents.
In the past, some core user pain points of foldables were not yet solved – namely portability, durability, and battery life. Now, devices like the HONOR Magic V2 are as thin and light as a regular flagship smartphone, while delivering all the benefits of an immersive foldable screen. The HONOR Magic V2 is tested to withstand at least 400,000 folds, representing great durability, and includes silicon-carbon battery technology for all-day battery life.
After solving these consumer pain points, HONOR has recently hit a significant milestone in manufacturing 1 million foldables from its factory. Its Magic V2 is currently the No.1 best-selling foldable in China market, capturing 25% share of the expanding foldable market as a single model, according to industry analysis firm Omdia.
The growing scale of production demonstrates how HONOR is driving the industry’s supply chain forwards – and that the industry is maturing. Surpassing this milestone of 1 million units shows that the supply chain is reaching a stage of mass production where the manufacturing process is more automated and efficient.
Unleashing the Potential of On-device AI
Moreover, AI was undoubtedly one of the most highly anticipated topics of discussion. HONOR has invested in AI for years, having debuted platform-level AI to enhance the smartphone user experience with intention-based AI services. During the Qualcomm Snapdragon Summit in October, HONOR unveiled that its upcoming HONOR Magic6 smartphone will feature On-device LLM powered by the Snapdragon 8 Gen 3 Mobile Platform. HONOR believes in a hybrid AI model, utilizing on-device AI for personalized content and services while ensuring user privacy with data staying on the device.
For more information and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
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