Shopee announces biggest brands sale of the year with the 10.10Brands Festival

Ecommerce platform Shopee is collaborating with the country’s leading brands to bring Filipinos bigger, better, and more affordable deals on brand favorites with the 10.10 Brands Festival.

Shopee’s 10.10 festivities started on October 1, with a wide assortment of official brand stores offering exciting discounts for online shoppers

From October 1 to 12, official brand stores are working with Shopee to offer shoppers 50 percent off brand deals, 15 percent off daily discounts, and free shipping vouchers with no minimum spend.

The 10.10 Brands Festival is the second in Shopee’s series of year-end shopping events, giving Filipinos more exciting deals to look forward to and get a head start on their holiday shopping. Martin Yu, Director at Shopee Philippines enthused, “The 10.10 Brands Festival continues to enliven the promise of offering mas mura prices to Filipino shoppers. We have worked closely with our partner brands in bringing the best of brand deals to create a more meaningful year-end shopping experience.”

To drum up anticipation for its 10.10 sale, Shopee welcomes Toni Gonzaga as its newest brand ambassador. Shoppers can look forward to watching Gonzaga belt out the “Mas Mura sa Shopee” jingle as she stars in Shopee’s latest TV commercial.

Fans will also be treated to entertaining content when they visit the app and Shopee’s official accounts on Facebook, TikTok, Twitter, Instagram, and YouTube.



The 10.10 festivities started on October 1, with a wide assortment of official brand stores on Shopee offering exciting discounts for shoppers. The sale kicks off with back-to-back Super Brand Days from October 2 to 9, where users can enjoy up to 50 percent off on products from leading brands in fashion, electronics, beauty, and home and family essentials.

Unbeatable offers from top brands also await early-bird shoppers with the Big Midnight Sale from 12 midnight to 2:00 a.m. on October 10.