The country’s favorite young artist and model
Nadine Lustre is the new face of the Philippines’ leading mobile wallet, GCash.
The multi-awarded actress headlines GCash’s “What
Can’t You Do?” campaign to power the dreams of young adults who constantly
want to do more, to expand possibilities, and to achieve beyond their own
expectations.
“Nadine is the perfect fit for GCash because
she represents the true aspirations of young adults and is at that point in her
life where taking charge of your finances is becoming more important. She shows
how young adults can be independent and take charge of their own lives, and
with the help of GCash, “What Can’t You Do?” means so much more,” Chris
Manguera, Chief Marketing Officer at Mynt, which runs GCash, said.
After starting out as a singer in a pop band,
Lustre evolved to become a much-sought-after actress on TV, with her primetime
hits "On The Wings of Love" (2015) and
"Till I Met You" (2016).
The
25-year-old actress has fared as well on the big screen, winning the Best
Actress awards from Young Critics Circle, FAMAS Awards and the Gawad Urian
Awards in 2019 for hit movie, “Never Not
Love You.” Her latest film, “Indak,” a dance musical movie, shows Lustre’s flexibility
as an actress.
Early this year, one of world’s biggest fast
fashion brands, H&M, launched Lustre as its first Filipino ambassador. The
actress, named by a top magazine as Sexiest Woman in 2017, has her own line of
swimwear with H&M.
“She has built her brand and can create the
image of a lifestyle that everyone will want to follow. We hope for that to
happen with GCash as well,” Manguera said. “We also want to activate her big
fan base to help spread the word of financial inclusion and empowerment.”
Lustre, who was voted Artist of the Year and Favorite
Female Artist at the Myx Music Awards 2019, is a social media savant who has 6.8
million followers on Instagram.
GCash’s “What Can’t You Do?” campaign
pushes the limits of what mobile phones can do for young adults with its
innovative financial services accessible through mobile. With over 50,000
partner merchants and 20 million users, GCash remains the country’s leading
mobile wallet.
Like Lustre, who has won over the entire
country and has kept everyone’s
attention throughout the years by relentlessly adapting to change, GCash
continues to evolve not just as digital platform but as a lifestyle brand.
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