Fashion without Boundaries: SM Celebrate Denim with a Purpose

Boys with Down syndrome take a selfie with their guardian during the recent denim fashion show at SM City San Jose del Monte dubbed as “Denim with a Purpose” while waiting for the show to start. 

SAN JOSE DEL MONTE MONTE CITY, Bulacan – Students with Down syndrome and Autism fearlessly walked the runway during the recent denim fashion show at SM City San Jose del Monte showcasing their favorite denim clothes.


While the fashion world tends to give us certain definition of a perfect model which is tall, slim and abled women, SM City San Jose del Monte organized an event where they could celebrate denim month meaningfully with people with Down syndrome and autism and twist the idea of a perfect runway model.

Mary Antoinette Aquino totally slays and own the stage during the recent “Denim with a Purpose” fashion show at SM City San Jose del Monte. 

Dubbed as “Denim with a Purpose” students from Happy Child Academy in San Jose del Monte were invited and willingly participated to showcase their ability to rock the runway at the mall atrium in front of their classmates, teachers, parents as well as shoppers and mall goers. They were taught, styled, and accompanied by aspiring models from a modeling agency who are also from the city.


Graceful walks, charming turns, and infectious smiles wows the audience as they confidently slay their favorite denim outfit during the show.

A boy with Down syndrome enjoys the runway and do the ‘dab’ pose together with his aspiring model mentor during the recent “Denim with a Purpose” fashion show at SM City San Jose del Monte. 

“It is refreshing to see the participants filled the mall’s atmosphere with warmth and positive energy because they themselves enthusiastically raised awareness to diversity and equality” shares SM City San Jose del Monte Mall Manager Mr. Jose Mari Emmanuel Correa. “It is a pleasure for us to share our mall events with them and make it more meaningful” Mr. Correa added.


Moreover, as an additional token, SM treated some of them with their chosen denim at The SM Store while the others were given the chance to wear the newly designed and personalized denim made the day before the fashion show by the group of artistic students from FCPC Filustrados, also from the city.

Mark Angelo Uchi owns the stage and shows his swag moves during the recent “Denim with a Purpose” fashion show at SM City San Jose del Monte. 

First City Providential College Filustrados unleash their creative side by adding more design to denim clothes as part of the month-long celebration of denim month. 

Celebrate Everything with Denim by taking Instagram-worthy photos at SM City San Jose del Monte’s denim centerpiece complete with neon lights backdrop for the whole month of July. 

Invite your friends and family and continuously celebrate everything with denim. Enjoy this month-long celebration at SM City San Jose del Monte, SM City Marilao, and SM City Baliwag with up to 70% off on denim finds from participating stores.