Shopee 5.5 Double
Double Sale features a wide range of deals customized for Filipinos’
tastes from April 28 to May 5
Shopee, the leading
e-commerce platform in Southeast Asia and Taiwan, dove deep into the
data of its users in the Philippines to uncover key consumers
insights on online shopping in the country. Tapping on its deep
understanding of the tastes and preferences of Filipino shoppers,
Shopee introduces the Shopee 5.5 Double Double Sale from April 28 to
5 May, featuring the daily ₱1 Game and daily 100% cashback
vouchers.
“Shopee
has grown tremendously in the past year to firmly establish ourselves
as the leading e-commerce platform in the Philippines. We owe a big
part of our success to the data-centric approach we use to understand
and serve our users. With millions of users and growing, we can
generate rich and detailed insights about Filipino online shoppers
and design campaigns for their evolving needs. Shopee 5.5 Double
Double Sale is another example of this, and we are proud to once
again help Filipinos save more on a massive range of brands and
products catered to their tastes,” said Ruoshan Tao, Head of
Marketing at Shopee Philippines.
Shopee reveals 3 key
online shopping trends in the Philippines for 2019, ahead of Shopee
5.5 Double Double Sale:
- More Filipinos are shopping online
Metro Manila continued to
be the online shopping capital of the Philippines, with the most
orders recorded on Shopee since the turn of the year. However, online
shopping is quickly becoming the norm nationwide, as Mindanao and
Visayas are seeing rapid growth in online shopping activity on
Shopee.
Shopee is also becoming
the preferred e-commerce platform for Filipinos to find their
favorite products. This is apparent as the number of keyword searches
in the first quarter of 2019 increased by 2.5 times compared to the
same period last year. Filipinos search most often for terms related
to Electronics, Health and Beauty, and Fashion; with Xiaomi,
Maybelline, and Vans among the most-searched brands so far in 2019.
- Geography shapes online shopping habits in the Philippines
Shopee has found that
online shopping preferences differ across regions in the Philippines.
For users in Metro Manila, Health & Beauty and Electronics are
the top categories with Xiaomi, Realme, and Honor as the leading
smartphone brands. In fact, Realme sold over 1,000 units of its
brand-new Realme 3 smartphone in two flash sales, with the first
flash sale on March 25 selling out in under an hour.
For shoppers outside the
capital, they prefer to buy Fashion products online as they benefit
from a massive assortment of products and styles. In Visayas and
Mindanao, Korean-styled apparel and footwear are the most purchased
items.
Filipino online shoppers
are also most active during lunch and before bed. For instance,
Shopee users from Metro Manila tend to shop online from 12NN to 2 PM.
Meanwhile, users in Mindanao and Visayas are most active from 8 to 10
PM.
- Men are shopping online more often, and more widely
Finally, men are shopping
online more as e-commerce becomes the norm in the Philippines.
Shopping among male users has more than doubled on Shopee in the
first quarter of 2019 compared to the same time last year.
Men are also more
actively shopping for Fashion and Beauty products, aside from
conventional categories such as Electronics and Gaming. Online
shopping for skincare items is becoming especially common for men,
with face masks ranking among the top 10 most popular products for
male Shopee users in the first quarter of 2019.
Shopee 5.5 Double
Double Sale: 8 days of unbeatable deals catered to Filipinos’
shopping habits
Taking place from April
28 to May 5, Shopee 5.5 Double Double Sale features 8 days of
unbeatable deals including daily ₱1
Games and daily 100% Cashback Vouchers. Armed with a close
understanding of Filipinos’ tastes and preferences, Shopee has
partnered leading brands in the Philippines including Maybelline,
Globe, Enfagrow, and Infinix to deliver up to 90% off the
most-wanted items.
For
more information about Shopee 5.5 Double Double Sale, visit
http://shopee.ph/5-5
starting April 28.
Download
the Shopee app for free via the App Store or Google Play.
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