Keeping
up with the digital age and adapting to the latest technologies is a
major part of the growth strategy of AXA Philippines, one of the
leading insurance companies in the country.
This
was revealed by Denis Duverne, AXA Group chairman, during his recent
visit to the Philippines. “We
do use new technologies in all parts of our businesses,” Duverne
says. He adds that the Philippine entity is in fact quite advanced in
the use of digital tools, accelerating its strategy to move from
being a payer to becoming an encouraging partner.
“We
are also constantly forging digital partnerships with new economy
companies to help keep us up to date,” Duverne says.
AXA
Asia CEO Gordon Watson who was also in town stressed the importance
of data in their business. “Insurance is about data, so we use data
analysis for better underwriting and to better respond to our
customers,” Watson says.
“Our
aim is to innovate our business model,” says AXA Philippines
president and CEO Rahul Hora, “This is to enable our distributors
to be better, by providing them tools, such as calculators for their
tablets or laptops, which results in better quality transactions with
their prospects.”
AXA
is proud to have its e-Financial Needs Analysis platform that helps
customers learn about their insurance protection gaps in relation to
their financial goals so they can act accordingly. A ‘light’
version through the chat bot “Coach Finn” can also be accessed on
the AXA website.
Other
innovative solutions that AXA has rolled out in country include
MyAmbition, an affordable investment and life insurance plan that was
the first in the country to be made available online, powered by
their proprietary e-commerce platform AXA Ion. Its travel insurance
Smart Traveller is also available for purchase online.
For
health plan holders, a medical teleconsultation service is made
available to them. It enables customers to schedule and have a
virtual medical checkup with a doctor over the phone for simple
health concerns.
Auto
security policyholders also benefit from the AXA Assist app’s red
button emergency feature, which at one tap can respond to the
caller’s roadside needs.
With
further convenience in mind for its customers, AXA has also developed
the e-policy. E-policy is an electronic copy of their customers’
insurance policy that they can print, save on their personal storage,
and even e-mail to their beneficiaries.
MyAXA
app for desktop, laptop, tablet, or mobile gives customers the power
to check their account value, remember due dates, pay for their
premiums, or contact their adviser right from their device.
For
more information, visit www.axa.com.ph.
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