Users can look forward
to Shopee’s newest instalment of Surprise Celebrity Delivery from
November 17 to 24, featuring celebrities Ethel Booba, Ruffa Mae
Quinto and Tony Labrusca; and the second wave of promotions from
November 26 to December 12
Shopee, the leading
e-commerce platform in Southeast Asia and Taiwan, announces the
success of the first wave of
Across the region,
more than 11 million orders was recorded on November
11, around 4.5 times that of 2017. Total visits hit over 42
million as shoppers snapped up unbeatable deals across all
categories. At its highest, over 58,000 items were sold in a
single minute.
Terence Pang, Chief
Operating Officer of Shopee, said, “As our biggest Shopee 11.11
Big Christmas Sale shopping event to date, this year’s sale was
extremely well-received by users, and again surpassed all past
achievements in record time. The year-on-year growth of our 11.11
performance proves that this will continue to be an integral part of
the year-end shopping season for shoppers in the region. We would
like to thank our loyal users for their support in making this year’s
event our most successful one yet.”
Shopee 11.11 Big
Christmas Sale performance in the Philippines
This year’s Shopee
11.11 Big Christmas Sale in the Philippines
featured an upsized package of non-stop promotions at
up to 99% off; the comeback of the popular in-app game, Shopee
Shake; and exclusive deals from Shopee’s brand and strategic
partners.
On November 11, top
participating brands and sellers enjoyed up to 1,159 times their
average daily orders and an average of over 1,500% increase in
traffic. Women’s Apparel, Mobile & Accessories, and Home
& Living emerged as the top three categories. Highly sought
after products on that day included:
- Maybelline’s SuperStay Matte Ink Un-Nude Liquid Lipstick
- Sandisk Ultra Micro SD
- Timeless Manila’s Mystery Box
Mobile continues to
drive online shopping forward
In line with the growth
of mobile commerce in the region, Shopee’s mobile-first strategy
continued to be a key success factor for this year’s Shopee 11.11
Big Sale in the Philippines, with around 95% of orders made on
mobile.
In-app games
continue to grow in popularity
Shopee’s iconic in-app
game, Shopee Shake, continued to engage users throughout Shopee 11.11
Big Christmas Sale. Shopee Shake was played around 2 million times
in the Philippines throughout the entire campaign.
To thank users for their
continued support, Shopee will be holding another installment of its
Surprise Celebrity Delivery series. From November 17 to 24, several
lucky users will have the chance to meet their favorite celebrities
including comedian Ethel Booba, actress Ruffa Mae Quinto, and actor
Tony Labrusca, who will personally deliver Shopee orders made from
November 13 to 23 to their doorsteps. The event will be broadcasted
on Shopee’s Facebook Live on November 17, 19, and 24.
“We owe our success to
the continued support of our users. Shopee will continue to innovate
to bring users more exciting campaigns, activities, and features; and
to work closely with our sellers, brands, and partners, to deliver an
unmatched online shopping experience. We
are excited to kick-off the next round of Shopee 11.11 - 12.12 Big
Christmas Sale, and invite everyone to check it out,” closed Pang.
The Shopee 11.11 - 12.12
Big Christmas Sale will continue with its second wave of promotions
happening from November 26 to December 12. Users can expect
unbeatable deals and huge discounts from leading brands and partners,
plus exciting activities with Shopee’s Brand Ambassador Jose Mari
Chan.
For more information,
please visit https://shopee.ph/
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