Celebrities share inspiring stories at Pink Ribbon Day.

In observance of Breast Cancer Awareness Month, breast cancer survivors, advocates, and experts gathered together for Pink Ribbon Day at the Skydome of SM City North EDSA. Guests and breast cancer survivors Toni Abad, Maritoni Fernandez and Alya Honasan shared personal stories of beating breast cancer. Now on its second year, Pink Ribbon Day aims to educate Filipinas on breast cancer prevention through awareness, early detection and intervention. 

The event featured a short Zumba session led by host Regine Tolentino, a talk by the Philippine Breast Cancer Society, and free clinical breast examinations administered by volunteer doctors. Pink Ribbon Day was organized by SM Cares, the corporate social responsibility arm of SM Prime Holdings, in partnership with the Philippine Breast Cancer Society and SM City North EDSA. On photo (L-R): Philippine Breast Cancer Society president Dr. Victor Gozali; Toni Abad, Maritoni Fernandez and Alya Honasan; host Regine Tolentino; and SM Cares Program on Women & Breastfeeding program director Berna Velasco. To know more about SM Cares, please visit www.smcares.com.ph, www.facebook.com/OfficialSMCares or email smcares@prime.com.