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Mobile Legends: Bang Bang’s Philippine basketball campaign includes limited edition jerseys for MLBB and basketball fans.PBA Barangay Ginebra San Miguel’s star player, Japeth Aguilar,signs endorsement with Mobile Legends: Bang Bang.
Manila, Philippines – After entering the Philippine market for over a year, Mobile Legends: Bang Bang (MLBB), a multiplayer online battle arena mobile game developed and published by Moonton, has become one of the most popular apps with tens-of-millions of passionate players in the country. MLBB has successfully rallied a committed legion of Pinoy players, ranking No.1 and leading the mobile gaming arena today across the Philippines, Malaysia, and Indonesia markets.
With
the
Filipinos’
love
for
games
and
sports
that
are
dynamic,
tactical,
and
equally
accessible,
it’s
no
wonder
that
MLBB
has
attracted
a
solid
fan
base
of
Filipinos
following
the
country’s
most
popular
sport
that
cuts
across
generations
and
socio-economic
classes:
basketball.
This
2018, MLBB’s
entrance
into
the
Philippine
basketball
scene
was
marked
by
exciting
collaborations
with
leading
Filipino
basketball
players,
basketball-themed
skins,
limited-edition
jersey,
and
a
slew
of
offline
activities.
“As
a
globally-focused
game,
MLBB
has
always
placed
a
strong
focus
on
local
popular
culture
and
aims
to
connect
with
players
at
a
deeper
level.
Basketball
being
a
popular
sport
within
the
Philippines,
and
among
MLBB
players,
entering
the
basketball
scene
was
a
natural
decision
for
us,”
shared
Cherry
Xia,
MLBB’s
Vice
President.
“Moreover,
basketball
and
MLBB
e-sports
share
a
lot
of
similarities,
both
of
which
emphasize
the
spirit
of
competition
and
teamwork.
Players
of
all
skill
levels
can
experience
the
thrill
of
competition
and
teamwork.”
Japeth
Aguilar,
a
PBA
favorite
and
Ginebra’s
all-star forward,
gave
a
heartfelt
endorsement
of
MLBB
and
personally
signed
20 limited
edition
MLBB
jerseys
received
by lucky
MLBB
players.
“I’m
very
happy
to
be
working
with
MLBB,”
said
Aguilar,
“As
an
MLBB
player
myself,
I
find
a
lot
of
commonalities
and
shared
values
between
MLBB
and
basketball
most
specially
when
it
comes
to
forming
a
bond,
and
getting
better
together
in
the
game
as
a
team.
Both
games
are
exciting
team
sports
and
I’m
quite
sure
Filipino
fans
feel
the
same
passion
towards
the
unique
experience
MLBB
and
basketball
brings.”
During
the
opening
of
the
2018 PBA
Commissioner’s
Cup
Finals
two
weeks
ago,
MLBB
continued
to
strengthen
its
presence
in
the
national
basketball
scene
with
an
unexpected
“player”
making
a
special
appearance
at
the
PBA
courts.
Surprising
viewers
tuned
in
during
the
PBA
live
streams
was
none
other
than
MLBB’s
epic
hero,
Balmond,
donning
a
basketball
jersey
and
delivering
slam
dunks.
Ginebra’s
Scottie
Thomson
and
other
PBA
players
welcomed
Balmond’s
entry,
and took
their
excitement
to
social
media
by
sharing
photos
and
live
streams
witnessing
Balmond
at
the
PBA
finals.
No
one
expected
a
Mobile
Legends
hero
would
make
an
appearance
at
the
PBA,
not
even
the
MLBB
players
invited
to
watch.
For
the
Mobile Legends Professional League
(MPL) finals,
Mobile
Legends
also
invited
TNT
stars
from
PBA’s
strongest
teams
as
guests
to
unveil
Balmond’s
Savage
Pointguard
skin.
Last
July
11, MLBB
released
official
trailers
to
announce
Balmond’s
skin,
which
was
shared
by
players
of
the
PBA,
UAAP,
and
NCAA.
Many
basketball
stars,
such
as
Junemar
Fajardo
and
Kiefer
Ravena,
shared
their
own
videos
expressing
their
excitement
towards
the
new
skin,
generating
a
lot
of
buzz
around
MLBB’s
Philippine
campaign.
Indeed,
the
collaboration
between
basketball
and
MLBB
has
brought
great
surprise
and
joy
to
many
players
and
fans
of
both
games.
Watch
the
Balmond
basketball
skin
video
at
https://www.facebook.com/MobileLegendsOnlinePH/videos/2040134082716021/.
Stay
tuned
for
what’s
next
for
MLBB
and
Basketball
by
visiting
Mobile
Legends:
Bang
Bang’s
official
Facebook
page
at
www.
facebook.com/MobileLegendsOnlinePH/.
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