MANILA, Philippines — MOB Philippines celebrated its 20th anniversary with its distributors at lunch on Saturday, April 27, 2018 at Century Seafood Restaurant. Part of a yearlong series of events, MOB 20th Anniversary Distributor’s Conference was the cycling and lifestyle brand’s way of thanking its business partners, be they long-standing or new.
Here are the highlights of the event:
Storytelling
Presentation of Kayod series to distributors
Hosted by Stephen Domingo, a beloved personality in the Filipino cycling scene, the event is kicked off by the presentation of the #ConquerAllRoads campaign, first of its kind and calibre in the industry. Kayod is a video series telling the struggling but triumphant stories of cyclists in general, through the lives of Team MOB’s Linda Mhay Ann and Debbie Leonardo Bonghanoy in particular.
The campaign reached, engaged and resonated with a wide audience – strengthening MOB’s ongoing relationship with its end users.
Lunch
MOB’s family of dealers were treated to a hearty lunch offering by Century Seafood Restaurant. Distributors from places as far as Quezon, Romblon, Marinduque, and Davao as well as those from Metro Manila had friendly conversations over luxury Chinese lauriat.
“Hindi tayo nagnenegosyo ngayon,”
MOB’s co-founder Ramon Gan said of the event. The gathering was a simple celebration of 20 years of excellent relationships with the people in the room.
New products
Teaser videos of upcoming products
MOB, the 2 decades-old company continues to innovate. After lunch followed teaser videos of new products, coming July 2018. The wait for the Endurace CX cyclocross bike is almost over, much to the excitement of the crowd. From the looks of the teasers, we may also see a redesign of the famous GPRO helmets. We have much to look forward to in an upcoming product launch.
New products on display at the conference
Pedal for a Cause
The PFAC presentation elicited the loudest applause from the audience.
Pedal for a Cause is a corporate social responsibility initiative that aims to help local communities across the Philippines be self-sufficient. MOB uses cycling as a catalyst to incite positive change in the lives of those who need it. This humble effort is rooted in a long-term multi-phase plan. Now on its second year, Pedal for a Cause (PFAC) revisits Kamalatan Elementary School in Aurora Baler on May 19-20, 2018 to aid the children’s education and wellbeing. Poverty, children and women’s rights, healthcare, and local ecosystems are among the other issues PFAC aims to address in the future.
The PFAC presentation elicited the loudest applause from the audience.
Pledges to donate to and participate in Pedal for a Cause followed immediately after.
Awards
To close the celebration, MOB presented the attendees with awards, namely Loyalty, Appreciation, and PFAC Token of Goodwill Awards. Along with the plaque or trophy comes a gift bag full of MOB items. Recipients were all smiles at their much-deserved recognition.
Left to right: MOB 20th Anniversary Loyalty Award, MOB 20th Anniversary Appreciation Award, and Pedal for A Cause Token of Goodwill Award
Thanks to the hard work and excellence of these loyal distributors across the country, MOB, the enduring and high-quality cycling brand, is now more accessible than ever before.
PFAC Token of Goodwill is given out to last year's sponsors
Co-founder Nelita Gan said in a short address to the attendees:
“Wala akong ibang masabi kundi salamat... Sana makita namin kayo ulit sa susunod.”
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