Kids
from Children’s Hour, Kariton Klasrum are all set for a fun day of
learning and playing
BIC
Product (Asia) Pte Ltd, in cooperation with its distributor partner
in Philippines - Filstar Distributors Corporation, is set to kick off
their biggest social campaign in Asia, #BICBrightFutures. As
Champions of Education, BIC® believes that a bright future is for
everyone. As such, BIC® will be giving half a million of Stationery
products - the biggest donation in Asia to date - to Children’s
Hour, Yellow Boat of Hope and Kariton Klasrum to help kids as they
pursue their dreams.
The
campaign will be culminated in a one-day event at KidZania Manila on
October 26th.
An estimated 200 children from Children’s Hour and Kariton Klasrum
are expected to participate at the event.
For
one day, the children are encouraged to have fun while exploring the
adult world by immersing themselves in over 100 role-play activities
in the play city. Using BIC® pens, they will also plot out their
goals and dreams in a special BIC® Bright Futures workbook.
Efren
Peñaflorida, an education advocate, teacher, and social worker, will
be at the event to talk to the kids about the importance of going
back to school and how it will help them build a brighter future.
Peñaflorida is also the founder of Kariton Klasrum.
“Our
main focus, since Kariton Klasrum’s inception, has always been
about bringing education to less-fortunate children. Through this
event, we will be able to show them that a bright future is possible
for them as long as they plan for it and persevere to achieve it,”
said Efren Peñaflorida,
founder of Kariton Klasrum.
“Many
children are in great need of encouragement from the adults in their
lives in order to push themselves to work hard for a better future.
We are happy that our kids will walk away with a sneak peek at what
their own futures can hold, as well as a new hope,” said Net
Garcia, Children’s Hour Executive Director.
“We
have always believed that bright futures are written by hand. As
adults, many of us have become what we are today because we put pen
to paper and wrote down our ambitions. That act of writing down our
aspirations makes the dream seem real. Today, we want to inspire
less-fortunate children to dream and work for their futures, because
after all, everyone deserves a bright future.” said Frederic Dumon,
BIC Asia Deputy General Manager.
BIC®
feels strongly about giving back to communities where the Group is
present in the form of product or financial donations and
volunteering. As part of its strong societal commitment,
the BIC® Corporate Foundation for Education was launched in 2016
focusing on fighting for universal access of education as a basic
human right. Through this foundation, BIC® is engaged in the fight
against school drop-outs, access to education for girls and women and
environmental education. In the same year, the global company has
made 112 donations to promote education giving more than 6 million
pens to children in need.
BIC
is a family-owned company listed on the Paris Stock Exchange and a
world leader in stationery, lighters and shavers. For more than 60
years, BIC has honored the tradition of providing high-quality,
simple, inventive and reliable choices for everyone, everywhere,
every time. A world leader in the consumer goods, 30.9 million BIC®
products are purchased every day worldwide (18.9 million Stationery
products, 4.2 million Lighters, 7.1 million shavers and 0.7 million
promotional products).
Filstar
Distributors Corporation prides itself as having been the exclusive
licensee of Hallmark in the Philippines since 1974 and the exclusive
distributor of BIC® Stationery products since 2001. Since then,
Filstar has evolved to be a distributor of not just these two
distinguished brands but of other world class brands that supplement
and enhance the self-expression industry. In 2013, Filstar expanded
its partnership with BIC® to cover BIC® Lighters and Shavers
categories.
Find
more about BIC® from the following online references.
Website:
https://www.bicworld.com
Twitter:
https://twitter.com/BicGroup
Linkedin:
https://www.linkedin.com/company/bic/
Instagram:
https://www.instagram.com/bic_group/
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