20
June 2017, Philippines
– Acer Philippines, a leading tech and innovations company, maker of desktop PCs, gaming PCs, laptops, tablets, servers, storage devices, Virtual Reality devices, displays, smartphones and peripherals,
launches #TimeForUs, a movement that aims to narrow the divide
between Gen Xers and millennials. Acer Philippines moves to bring two
generations closer through technology, breaking down barriers built
on misconceptions and misunderstandings.
“At
Acer, we believe that it’s time to focus on bridging the generation
divide,” shares Sue Ong-Lim, Sales and Marketing Director of Acer
Philippines. “It’s imperative that we see that, amidst the
differences between Gen Xers and millennials, they are also a lot
alike.”
Central
to the campaign is the partnership between Acer Philippines and
G-Shock, a franchise owned by Casio. G-Shock’s appeal has spanned
both the Gen X and millennial generation, and continues to be popular
among the youth today.
Acer
Philippines also called on rock musician Basti Artadi and spoken word
artist Juan Miguel Severo, both artistic icons of their craft and
time, to collaborate and develop “Time For Us” a
musical-and-spoken word piece to drive the message of the campaign.
Basti Artadi, vocalist of the award-winning rock band Wolfgang, rose
to fame in the mid- to late-90s, making him a legend among those from
Gen X.
Meanwhile,
Juan Miguel Severo popularized the art of spoken word poetry when
“Ito Na Ang Huling Tula Na Isusulat Ko Para Sa’yo”, his
original piece, made rounds on social media, making it viral among
the millennials. The piece cemented the admiration of spoken word
poetry as an art form, and since then, Juan Miguel Severo has become
the face of the craft.
“G-Shock
is proud to be Acer’s partner in furthering this cause. With Basti
Artadi and Juan Miguel Severo, we aspire to bring the Gen X and
millennial generation together,” says Charlene Hung, Marketing
Officer of Casio Philippines. “With their help, we are optimistic
that we will ultimately be able to succeed.”
The
#TimeForUs Launch Event
The
#TimeForUs launch led by Acer Philippines was held at Yes Please in
June. This modern bar at Bonifacio Global City was transformed into a
nostalgic wonderland reminiscent of the 80s and 90s, but peppered
with today’s technology, symbolic of the event’s cause – old
school arcades paired with Acer’s latest laptops, music sets that
shifted from old school beats to modern pop, and an overall aesthetic
that brought out the best from both eras.
As
Acer Philippines formally announced its partnership with G-Shock, the
powerhouse brands launched the #TimeForUs promo, where every purchase
of qualifying Acer laptops entitles its buyers to a G-Shock watch,
which they may claim in any of Acer’s service centers in Manila,
Cebu, and Davao.
The
event also saw the debut of “Time For Us” - the
musical-and-spoken word piece created by Basti Artadi and Juan Miguel
Severo. Basti Artadi pumped up the crowd with his roaring voice as
Juan Miguel Severo, representative of the millennials, spewed
compelling words; together, they delivered a powerful performance
which was symbolic of two generations uniting. The
Time For Us music video is now live online – you may watch the
compelling piece at the Acer
Philippines Facebook Page.
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“At
the end of the campaign, we want to have brought a better
understanding of and between Gen Xers and millennials,” shares Ray
Gozon, Senior Marketing Manager of Acer Philippines. “We want these
two generations to see the merits of working together.”
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| Photo credits: chasingcuriousalice.com |
To
learn more about Acer and #TimeForUs, you can visit www.acer.com.ph,
follow @acerphils on Twitter, or visit the Acer Philippines Facebook
page at www.facebook.com/AcerPH.
Interested parties may also see flyers for more details on the
G-Shock promo.
About
Acer
Established
in 1976, Acer is a hardware + software + services company dedicated
to the research, design, marketing, sale, and support of innovative
products that enhance people's lives. Acer's product offerings
include PCs, displays, projectors, servers, tablets, smartphones and
wearables. It is also developing cloud solutions to bring together
the Internet of Things. Acer celebrated its 40th anniversary in 2016
and is one of the world’s top 5 PC companies. It employs 7,000
people worldwide and has a presence in over 160 countries. To know
more about Acer Philippines, go to www.acer.com.ph, follow @acerphils
on Twitter, and visit www.facebook.com/AcerPH.
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